A nice little piece about bridging the gap between online and offline audiences. 10,000 words interviewed George Kelly, online coordinator at the Contra Costa Times (a Bay Area News Group daily newspaper) in Walnut Creek, California, to discuss this issue. In the interview, Kelly comments that:
“The current digital landscape gives journalism and reporting unprecedented reach and impact. We’ve got cheap, powerful databases that let us sift and sort and display information in amazing ways. We’ve got tools and services to curate real-time information from anywhere on the planet. Now, we need to figure out when, and where, and how to use those tools to give people the information they need to make decisions about their lives and communities.”
I thought his comments on defining ‘new media’ were particularly relevant. I’ve found in my own reading that we seem to have defined this divide between ‘old’ and ‘new’ when really that’s not the case – the media landscape is evolving, it didn’t suddenly change – and we shouldn’t be apprehensive. There have been arguments posed that ‘new media’ will suddenly mean the end of journalism – I think that’s FAR from the case, indeed if anything, new technologies, platforms and methods of information delivery can enhance the way we distribute, search for and recieve news and information. Kelly was quick to pick up on the need for diversity – not as in race, gender etc but in platforms and that these needed to diversify in location – that online journalism shouldn’t be just for big cities or huge audiences. I totally agree!
And some advice for young journalists…
“What advice would you give to any up-and-coming or early-career journalist?
GK: Buy a domain name. Start a blog. Learn to code. Teach someone how to code. Get in the habit of making things. Sign up for new services as often as you wash your hands, brush your teeth or change your clothes. Remind yourself every day that you belong, that what is happening here is still unformed enough and unfixed enough that you can still make a mark — your own mark — with something worth doing and sharing with others.”