Critical Evaluation – Group Project

Group Project: Yesterbeer – a pub review site with a difference!

For this task I worked with Paul, Rita, Matt, Conor and Taneha.

The idea: An interactive website reviewing pubs in London with interesting historical significance – they could have been frequented by an interesting or famous historical figure or a historical event may have taken place there.

It was Rita who originally came up with the idea to do a blog reviewing pubs with significant and historical, er, histories. The concept then eventually evolved to cover OLD pubs only and strangely most had something to do with Charles Dickens. We decided to not only have visuals of the pub, but to also combine the reviews with a brief history of the place. We wanted to include links wherever possible. We thought this would be a fun way to incorporate a little bit of everything we’d come to associate with blogging. It could be individual enough so that our reviews reflected our own writing styles, while we would also include photos, videos, twitter feeds and mapping – basically we wanted to include everything we’d learned in AWJ.

Target audience:We determined quite early on that our target audience would be rather, shall we say, niche. We appreciated that this kind of site would work for tourists or people who fancied heading to a pub that wasn’t an All-Bar-One type venue. As I wrote in our initial pitch “it will be geared towards an older audience, as we don’t expect younger boozers to be interested in the history of pubs”.

Social media used: I created a Twitter account and a Facebook group and we incorporated these into our blog. During our group pub crawl – in which we also produced a video/slideshow – I tweeted at each pub we visited. Ideally, if the site was still up and running, bloggers could log on and tweet whenever they discovered a new pub etc, so that the site was almost constantly updating through Tweets.

My role: My role was originally Art Director but towards the end I feel I played more of an Editor role, particularly as Paul was away (and he was our designated Editor). I really did put in quite a few man hours getting this blog up and running and I’m really happy with the results. I wanted our focus to be on design and visuals because historical pub information can be found on Google – our point was to aggregate this information into a fun easy-to-use website.

  1. I created the blog in WordPress, the Yesterbeer logo, the brick background, the overall layout and general theme. Paul and Matt did an excellent job at creating the review template and I feel that worked really well.
  2. I created the categories, ensured everyone used these correctly and remembered to tag and link items in their posts wherever possible.
  3. I created the Google maps, plotted everything on these and devised the pub crawl routes. This was very time-consuming but I felt it added value to our site.
  4. I created the site’s pages, and sub-pages so that these would appear as drop-down menus. I then added the text to each page and linked wherever possible (this took hours!)
  5. I wrote the pub listings and summarised with links e.g. Best for History
  6. It was my idea to include transport information and the beer rating – I found the graphics for these, created the template and had the group add these to their reviews.
  7. I proof-read and edited – Paul and Rita also helped with this
  8. I included all the widgets – these included the Twitter feed, RSS links, links and images (the blackboard images I created on photoshop). Through a system of trial and error I worked out that widget images, which must be connected to a URL rather than uploading from your hard drive) can be posted in a ‘draft’ post (so that it never appears on the site) and that by then right-clicking on the image in the draft post, you could get a location URL. You then simply had to copy+paste this into the URL space in the image widget box and hit ‘save’. Voila!
  9. I created a search menu, a subscription button, a TFL journey planner widget (which didn’t turn out exactly as TFL advised but it linked to the website), a calendar of posts, a site map (for easier navigation) and a summary of contributors featuring their last three reviews.
  10. I created the Yesterbeers page and Rita was great in organising a template for each bio and for creating our bio photos.
  11. I created a Vimeo account for our video – which Conor did a fantastic job in putting together. Taneha also helped and it was a great group effort all around.
  12. I added page breaks to each review so that the entire post would not appear on the page – it just made for easier and ‘neater’ viewing.
  13. I did the filming for the video (it wasn’t great but I think we did a good job!)
  14. I created the contacts page as we agreed that ‘in real life’ we would want people to make suggestions for pubs that we could review and potentially put on our site.

Stories I did: Ye Olde Cock Tavern, Ye Olde Cheshire Cheese, The Tipperary, The Dickens Inn, The Old Bank of England, The Bleeding Heart Tavern

Does it work? Yes, I think it does! It’s not overly professional, but it’s fun. We had originally hoped to do a website, but realised that if we were to constantly update it with reviews, then going in and out of a website program to edit would prove tiresome – it really wasn’t an efficient use of time. I think it’s something that’s easily manageable and that we could honestly continue to work on. It’s a niche subject, yes, but it’s interesting and different from other pub review sites. It would be useful for people who wanted to, say, show friends or relatives around London via pints of beer and tumblers of whiskey!

What might make it better? There is always room for improvement with projects like these but I genuinely think we did an awesome job! We could have had more multimedia and perhaps, in an ideal situation, more interactive maps. This was the dilemma – we wanted the ease of a blog, but the design capabilities of a website loaded with flash and all sorts. We did want to do more pub crawls and film them, placing them on the site so that visitors could go through and see for themselves what the pubs were like. On the Google maps, we’d have more pub routes – perhaps, for example, a Charles Dickens walk, or a pub crawl of places frequented by Jack the Ripper, or a ‘Most Haunted’ pub crawl, that type of thing. But for the time we were given I think we fulfilled our criteria well. I think Reza may have issues with our multimedia, but we never intended our video to be a masterpiece. The site is purposefully built to demonstrate that we’re just a bunch of fun-loving, beer-guzzling peeps that are keen to show some of London’s best and historical drinking haunts!

Have we learned from other projects? We checked out many pub review sites, such as Aside from the established review sites such as Time Out and View London, most pub-specific review sites were pretty crap. Beerintheevening is a good site but we tried hard not to copy any elements – although it was how I decided that including travel info and ratings would improve our reviews and make them a little more ‘user-friendly’.

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